Annual
Town Hall
It All
Began.
Worth Reflecting On
We started Desisle with a simple premise: design-led agencies create compounding value for clients — not just aesthetically, but commercially. Two years of sweat, learning, and delivery later — we're still standing and going further.
FY 2023–24 · The Launch
First clients, first team, first processes. Proved we could deliver quality without a playbook.
FY 2024–25 · The Expansion
25+ projects. Team grew. Digital marketing added as a service. First full year of sustained operations.
FY 2025–26 · The Reckoning
Bigger clients, greater complexity, honest numbers. A clear plan to cross from survival into growth — starting now.
Let's Talk About What Really Matters.
enterprise deliveries
revenue — must close this
Digital Marketing
→ Growth
is our #1 mission this year
Despite our strongest delivery year yet — no profits recorded in FY 25–26. Revenue equalled expenses. This isn't a failure to hide — it's a signal to act on together, urgently and with full ownership.
and Proved Our Capability at Scale.
We Reliably Earn.
The Mission: Make the Income Bar Reach the End
The course, SaaS products, and partnerships exist for one reason — to grow the income bar until it meets or exceeds the expenses bar. When that happens, we are no longer surviving. We are building.
Cross Into Growth — This Year.
Idea
Launch
Survival
Growth
Scale
- Revenue relies on unpredictable one-off projects
- Expenses consistently exceed recurring income
- Team contribution varies — inconsistency is costly
- No SaaS or course MRR pipeline yet
- No stable referral or partnership flow
The gap is crossable.
But only if all of us
move in the same direction.
- Course + SaaS generating predictable MRR
- Recurring income covers all operational expenses
- Full team contributing at 100% with clear structure
- 3+ agency partnerships generating inbound leads
- Media builds brand trust and compounds over time
Contribution
Is a Risk
We Can't
Afford.
and What Must Change Now
- Consistent drop in output quality and proactivity — not occasional, a pattern
- Multiple emails communicated the same concerns — minimal behaviour change followed
- Delayed deliveries erode client trust, which directly erodes revenue and our reputation
- Freedom culture is a privilege — it exists only when results support it
Sustained underperformance puts your role at risk. Said with care — not as a threat. We want everyone to thrive here. But we need the whole team at full capacity to cross this stage together.
- Proactivity — Spot the gap and fill it before being asked.
- Ownership — Every pixel you touch is your professional reputation.
- Communication — Blocked? Say so early. Never go silent.
- Commitment — Deadlines are promises, not estimates.
and Creates Fairness for Everyone.
WorkTogethr — Single Source of Truth
Every task, deadline, and project lives in WorkTogethr — scoped, owned, and deadline-stamped. No verbal-only assignments. No ambiguity. Visible to the entire team, always.
Deadlines Are Public and Non-Negotiable
All deadlines visible across the team. Missing one is logged, not overlooked. If you're blocked — communicate before the deadline, not after. Planning is a skill we expect everyone to own.
Bonuses Tied Directly to Output
Performance bonuses directly reflect delivery quality, on-time completion rate, and initiative shown. Your output equals your reward. Good work is never invisible — it shows up in your payslip.
Structure doesn't restrict freedom — it creates fairness. When tasks are tracked, deadlines visible, and bonuses tied to output, there is zero ambiguity about what "good" looks like. Everyone competes on equal terms.
WorkTogethr Launches Soon
Our internal platform becomes the backbone of all assignments, deliverable tracking, and performance data. One tool. Full clarity. No exceptions.
Roads
to
Profit.
Activating This Year
Pillar 1 — ProdXVerse Course · Priority #1 This Quarter
UI/UX design course with YouTube & LinkedIn funnels. Needs marketing, sales, and ops. Fastest, most controllable path to recurring revenue. The whole team rallies around this launch.
Pillar 2 — SaaS Products (WorkTogethr · Bookmarkhub · Jobs Tool . GPT Import)
$1 promos → ProductHunt → BeesList → CrowdSource → X-channel. LTD deals for early MRR. LinkedIn webinars + WA/Email campaigns. Target: first paying users within 90 days of each launch.
Pillar 3 — Partnerships + Podcast (ServiceStory + Raw Health)
LinkedIn → dev agency white-label pipeline. Founder podcast for network + inbound. Raw Health YouTube collab. Brand trust compounds into business over time.
All three = growth stage unlocked. A course student becomes a SaaS user. A podcast guest becomes a partnership lead. Each pillar feeds the next.
Then Reach Across It.
Design Team
- Design systems & component libraries
- Moodboards & creative direction
- Mobile & web UI/UX design
- Figma components & dev handover
- New design tools & trend adoption
- ProdX creatives & content
- SaaS UI (WorkTogethr, Bookmarkhub)
- Venture branding (Kidisle, isharjah)
Define scope clearly. Never over-deliver for free. Premium quality at every touchpoint.
Development Team
- Reusable component development
- End-to-end deployment & CI/CD
- Issue documentation & bug tracking
- Design-to-dev handoff execution
- API integrations & backend logic
- SaaS builds (WorkTogethr, Bookmarkhub, Jobs Tool)
- Full-stack / mobile track ownership
- Resolve conflicts — own deployments
If you built it, you own the deployment. No handoff without documentation. Zero ambiguity.
Research Team
- Competitor & user analysis, structured
- New tools to accelerate team processes
- isharjah — loans & chef research
- ProdX WA/Email campaign content
- ServiceStory podcast guest research
- ProdX engagement content & scripts
- Startupisle / founder research
- Market research for all new ventures
Documentation at one place. Every finding recorded. Research without output is just reading.
Marketing Team
- FB, Google & LinkedIn Ads execution
- Social media management & strategy
- Lead generation & funnel building
- Course launch marketing (ProdXVerse)
- Email & WhatsApp campaign management
- Content calendar & scheduling
- Podcast promotion (ServiceStory)
- Analytics, reporting & optimisation
Proactively schedule content. Never wait for assets. Always be testing something new.
Not Optional. Not a Trend.
when AI is used right
Design AI
Figma AI + Locofy / Paper AI — design-to-code export, eliminate manual handoffs entirely
Midjourney / Kling — concept visuals, moodboards, and client presentations in minutes
Claude / ChatGPT — UX copy, microcopy, and user flow logic from briefs
Relume — wireframes and sitemaps from a text prompt, refined in Figma immediately
Development AI
Cursor / Copilot — AI pair programmer writing, reviewing, and debugging code inline
Claude / Codex — full feature implementation from specs, API docs, and design files
v0 by Vercel — generate production UI components from plain English descriptions
Codex - AI code review — catch bugs, security gaps, and performance issues automatically
Research AI
Perplexity AI — real-time web research with citations. Replace hours of manual searching
Claude — deep competitor analysis, persona creation, and insight synthesis at speed
NotebookLM — build a knowledge base from any documents, extract key insights instantly
Gemini Deep Research — multi-source reports on markets, competitors, or technology
Marketing AI
ChatGPT / Claude — ad copy, email sequences, WhatsApp campaigns written in minutes
ElevenLabs / HeyGen — voiceovers and AI video ads without a production crew or budget
Kling / Runway — short-form video and reels generated directly from text prompts
Zapier AI / Make.com — automate lead capture, CRM updates, and follow-up sequences end-to-end
AI doesn't replace you — it multiplies you. A designer using AI delivers what a team of three used to. A developer using Cursor ships in days what took weeks. The teams who adopt this are the ones who survive disruption and lead markets. We are becoming one of them — starting today.
These Are Our Brand Values.
Daily SCRUM — Align Every Morning
Quick daily sync on tasks, blockers, and momentum. No surprises at end of week. Flagged here — not after the deadline passes.
WorkTogethr — No Task Without a Deadline
Every assignment scoped, deadline-stamped, and tracked. No date removal without a new date and documented reason. Accountability built into the system.
Client Satisfaction — Testimonials & Renewals
Every project ends with a testimonial request, referral conversation, and renewal check-in. Clients are our most powerful marketing channel.
Scope First — Never Work for Free
Define scope in writing before starting. Spot scope creep and flag it immediately. Going above and beyond is admirable — giving work away for free is not sustainable for anyone.
- Strict 10 AM – 7 PM in-office hours
- Lunch: 1:45–2:45 PM · Break: 20 mins
- Mutual respect and inclusive communication — always, with everyone
- 1 Sick Leave · 1 Casual Leave · 1 WFH per month
- Plan leaves in advance. Communicate before, not on the day.
- Hikes: based on contribution, performance, and tenure
A goal isn't just about learning — it's finding something you're proud to showcase on your resume, in interviews, and to the world.
Every One of You Wins.
Performance Bonuses
Delivery quality + on-time rate + initiative shown. Great work is never invisible — it appears in your payslip.
Salary Hikes
Tied to contribution and tenure. As Desisle's revenue grows, team compensation scales proportionally with it.
Best Employee Recognition
Quarterly spotlight on top performers. Public acknowledgement of those who raise the bar for everyone.
Team Trips & Experiences
When we hit growth milestones, we celebrate together — outings, trips, and experiences worth earning.
Monthly Lunches & Gifts
Team lunches, spot incentives, and gift cards for exceptional contribution. Small gestures, big culture impact.
Career Trajectory
Bigger roles, new skills, expanded responsibilities as we scale. Your ceiling here is your ambition.
Every person on this team knows someone who needs design, development, or marketing. If you refer a lead and the deal closes — you earn a commission. No bureaucracy. Just results. Bring a client our way and your introduction is rewarded. Open to everyone, every role, every level. Your network is a company asset — let's activate it together.
Desisle, Stays Inside.
Client Work is Strictly Confidential
Nothing shared about client projects, briefs, pricing, strategy, or internal feedback — with friends, family, social connections, or other clients. What happens in the studio stays in the studio. Always.
Portfolio Usage Requires Prior Approval
Before adding any Desisle client project to your personal portfolio, Behance, LinkedIn, or any public platform — you must notify the company and receive written approval first. Unauthorised publication of client work is a serious professional breach.
No Misuse of Internal Data
Company data, product roadmaps, financial information, credentials, client lists, and internal tools are confidential assets. They may not be shared, copied, or used for personal benefit outside of your role at Desisle.
These are not bureaucratic rules — they are the foundation of client trust that makes Desisle's business possible. Every breach risks a client relationship that took months to build. We take this seriously.
on Financial Expectations
- The course launch, SaaS products, and marketing campaigns need time to gain traction — weeks to months, not days
- If those bets run well, we will be in a position to increase salaries, add perks, and reward the team meaningfully
- If they don't perform as expected, the growth in financial compensation may be slower than some of you deserve
- I am building this as transparently and as fast as I can — and I need your trust while doing it
If you need higher compensation sooner than Desisle can deliver in the near term, I genuinely encourage you to explore other opportunities. There is no judgment in that — it is a practical reality that startups are not always the right fit at every stage of someone's life.
What I ask is this: please speak to me directly rather than disengaging silently. I will personally provide a strong reference and actively help you find the right opportunity. That is a founder's commitment — and it stands.
But if you choose to stay and commit — I need your full, undivided best. Half-presence in a startup at survival stage is not a luxury any of us can afford. Let's either be fully in, or help each other find the right path forward. Both are valid. Only silence is not.
🎓 ProdXVerse Course — Consistent MRR
Live with paid enrollments, ads running, and a community building real momentum.
💡 2+ SaaS Products Publicly Launched
WorkTogethr & Bookmarkhub on ProductHunt. First LTD revenue. Real paying users acquired.
🤝 10+ Agency Partnerships Active
White-label design pipeline generating steady inbound work and warm referrals.
🎙 10+ Podcast Episodes + Full SEO Website Live with Ranking 1
ServiceStory growing. All Desisle service pages indexed and converting organically.
💼 Commission Program — Active for All
Every team member is a Desisle ambassador. Refer → close → earn. No limits. No exceptions.
Pillars
of Desisle.